The Unspoken Curriculum
The Boris Lawrence Henson Foundation (BLHF), a non-profit organization founded by Taraji P. Henson, is working to support students' mental health by rewriting “The Unspoken Curriculum” and giving students the tools to speak about their experiences in school.
Because the life lessons students learn about race in school aren’t always in the lesson plan, but they are the lessons students carry with them into adulthood.
Project Type
Campaign Visual System
My Role
Design Director:
Led the design direction of the supporting campaign elements, including logo mark + poster concepts.
Team
CD / Creative Lead:
Spike Logan
Art Director:
Devon Anderson
To bring awareness to this issue, we "re-wrote" well known inspirational posters and redesigned school textbook covers through this lens, and shared them through multiple social channels.
Case Study
Below is the project overview and impact.
Fun aside for me... we needed supers that felt authentic to the campaign, so I grabbed my chalkboard and started hand drawing the stats that are animated in the video.
Edelman Case Study
Campaign Video: Creative Direction + Script by Spike Logan