Quantix Brand Identity
A&R Logistics, a leader in the industry, wanted to unite their family of companies under one entity. This required a full rebrand, from top to bottom. Design, creative, strategy, and account teams worked together to rename, restructure, and develop the new brand identity—a truly successful cross-team collaboration.
I led the design team in developing the new visual identity, which included logo design, print, social media templates, website design, launch materials, and truck design. And with Armando Zuniga, we crafted the brand platform and brand anthem video to reflect their commitment to safety, quality, sustainability, and, most importantly, their people and customers.
Service
Brand Identity, Print, Digital, Web,
Truck Design, Brand Anthem Video
Client
A&R Logistics
My Role
Design Director / Design Lead
Team
Group Design Director:
Ginny Tevere
Designer + Logo Design:
Igor Salagaev
Creative Director, Copy:
Armando Zuniga
The name ”Quantix” is a chemistry-inspired name that is a play on “quantum,” or a discrete packet of energy or matter. It embodies the company’s intention to be the source of energy that keeps driving the chemical logistics industry forward. towards seamless, holistic, customer-centric logistics solutions.
The logo mark's unique “Q” represents movement through space to a horizon, a destination. The dynamic angles speak to precision and quality, reflecting the brand’s end-to-end expertise. The green accent on the ’i’ not only brings in a human element, but also represents their attention to detail – the proverbial final ‘dot on the i’.
Heroes of Humility
Our brand platform brings the employees front and center, giving them acknowledgement they did not ask for
but greatly deserve. They are the backbone of the company, and we wanted to celebrate them in a way that would leave them with a sense of pride. We call them our Heroes of Humility—the problem solvers, dream believers, and fierce overachievers—always doing big things with their feet well on the ground.
We featured real employees in all the new brand launch materials, including print, social, and website,
and starred them in our brand anthem video (see below).
Quantix Brand Anthem
Website Design
click to view
Divisions Iconography
Edelman helped A&R redefine their divisions now that they are one company, one Quantix. We renamed them and assigned new iconography to each.
Truck Designs
Logo before new branding
