Samsung Generation 17
The 17 Sustainable Development Global Goals are an urgent call for action around the world to protect vulnerable populations and the planet by 2030.
Generation17 is a group of inspiring Young Leaders ages 23 to 30 dedicated to innovating for humanity and mobilizing global communities. To support the young activists, Samsung and UNDP provide mentorship, technology and networking opportunities to advance their agendas and bring their stories to the forefront of change.
We developed the logo, visual identity and launch video for the ongoing campaign.
Service
Logo Design, Visual Identity, Digital/Social, Brand Video
Client
Samsung Mobile. UNDP
My Role
Logo Design, Video Art Direction, Design Director
Team Lead
EVP Creative Director, Zac Rybacki
Generation 17 Launch Video
The launch date did not allow time for us to film the leaders in this video, so we had to take different route. I was provided a script in which I storyboarded the visuals, created the graphics and worked with an animater to bring this to life.
Link to Generation17: Meet Today’s Changemakers and Global Leaders — via Samsung
